🌎 Working with Global Brands
I've worked with global brands such as Toblerone UK, Coca-Cola (at Landor & Fitch) and Hyatt to develop print and packaging that works in global and local markets. At Landor, I led the 2023 Men's Cricket World Cup campaign for Thums Up, a pivotal project that combined creative strategy and cultural relevance.
🤝 Creating a Global Design Network
I've mentored over 500 individuals, helping them overcome creative blocks and navigate career transitions. This led me to deepen my understanding of cognitive biases affecting creatives. I began sharing these insights through newsletters and Instagram, and today, this has grown into a thriving collective of 15,000 creative professionals, dedicated to nurturing creative well-being and career growth for underrepresented talent in India and across the globe.
👩🏻💻 Scaling a Start-up with Design
I was part of the founding team at Guesthouser.com, a direct competitor to Airbnb in India, where I started as the sole designer. Over time, I built a full creative function, collaborating closely with tech and marketing teams. Leading a team of illustrators, UI/UX designers, and motion graphic designers, we crafted the brand’s visual identity, user interface and user experience. In just three years, our efforts helped scale Guesthouser from 0 to 100,000 bookings a night, with design playing a critical role in that growth.
🔨 Building a Creative Studio
In 2018, I founded a women-led design studio, partnering with over 55 organizations, from agencies and start-ups to corporates. Our projects ranged from brand identity and publication design to UI/UX work for SaaS platforms. In just three years, I generated 7-figure revenue and developed over 100 brand identities.
🎯 Designing for Scale
At Target, my work revolved around Target-owned brands that align with American consumer needs. These brands generate millions to billions in revenue and cover around 3,000 SKUs. I along with my team created scalable brand and design systems, ensuring brand integrity and consistency throughout.
🌻 Sabbatical
After a decade of nonstop work, in 2022, I took a sabbatical to address burnout and reevaluate my career. While my business was thriving financially, I realized I needed more. Taking time off for a year was one of the hardest yet most valuable decisions of my life, giving me the clarity to realign my career with my true aspirations.
